ENS Live displays advertisements from both external ad partners and internal campaigns served through our own ad delivery platform, ENS Advertiser Center. This article explains how advertising works in the app, what data may be used, and how you can manage your preferences.
1. Advertising Networks and Sources
Ads shown on ENS Live may be delivered through our controlled third-party networks and internal systems, including:
ENS Partner Monetization
ENS Advertiser Center
The ENS Ecosystem, which includes:
ENS Live
ENS Prime
ENS Live App
ENS Community Networks
and other brands under Forever Platforms, such as:MUGO – Online Shopping App
People Space – HR & Career Platforms App
UGMail – Business Email Service App
All advertising content is reviewed for:
Safety – avoiding harmful, illegal, or inappropriate content
Relevance – ensuring ads are suitable for our audience and context
Compliance – meeting our ad quality standards and applicable policies
2. Data Usage for Advertising
To deliver relevant ads and improve your experience, ENS Live and its ad providers may collect non-personal information, which can include:
Device details (e.g., model, operating system version, language, screen size)
Advertising ID (e.g., Google Advertising ID / AAID)
IP address (used for approximate location targeting, such as city or region)
App interaction data (e.g., session duration, screens viewed, engagement with features)
General location data (only if you have granted location permissions)
How this data is used:
To show ads that are more relevant to your interests and region
To limit how often you see the same ad
To measure ad performance (e.g., impressions, clicks)
To detect and prevent fraud or misuse of the advertising system
This data is used solely to serve and optimize ads and is handled in line with user privacy laws and ad platform policies.
3. Advertising Identifiers and Personalization
Mobile advertising identifiers are unique, resettable IDs provided by your device’s operating system. Examples include:
AAID (Android Advertising ID) on Android devices
These identifiers are used instead of cookies in mobile apps to:
Personalize ads based on app usage and interests
Limit how often you see the same ad (frequency capping)
Measure the effectiveness of ad campaigns
How to control or reset your advertising ID
You can manage your advertising identifier in your device settings. The exact steps may vary by device and OS version, but typically:
On Android:
Open Settings.
Go to Privacy or Security & privacy.
Tap Ads or Ads & privacy.
Choose Reset advertising ID or Delete advertising ID.
(If available) Turn off options like Personalized ads or Opt out of Ads Personalization.
How to opt out of personalized ads
To reduce or disable ad personalization:
Visit Google Ads Settings (https://adssettings.google.com) and adjust your ad personalization preferences.
Use your device’s Ads or Privacy settings to opt out of personalized ads where supported.
You may still see ads after opting out, but they will be less tailored to your interests.
4. Ad Display and External Links
Some ads displayed in ENS Live may:
Open external websites in your browser
Redirect you to third-party apps or app stores
Promote services or products not operated by ENS or Forever Platforms
Please note:
ENS is not responsible for the content, privacy practices, or security of third-party advertisers or their websites/apps.
Any interaction with ads (clicking, installing apps, making purchases, sharing information) is at your own discretion and risk.
We recommend reviewing the privacy policies and terms of any third-party service you visit via an ad.
5. ENS Advertiser Center Campaigns
ENS also runs internal promotional campaigns through ENS Advertiser Center. These may include:
Promotions for ENS Live features or updates
Campaigns for other ENS Ecosystem apps and services
Partner or sponsored content managed directly by ENS
All such campaigns:
Undergo internal review for accuracy, clarity, and safety
Follow the same quality, relevance, and safety standards as external ads
Are designed not to disrupt your experience or mislead you in any way
We aim to ensure that internal promotions are clearly distinguishable and contextually appropriate.
6. Privacy & Consent
By using ENS Live and related services, you:
Agree to the use of advertising services within the app
Consent to the collection and processing of non-personal data for advertising and analytics purposes, as described above
We are committed to respecting your privacy and complying with applicable data protection laws and regulations, including (where applicable):
GDPR (General Data Protection Regulation)
CCPA (California Consumer Privacy Act)
Depending on your region, you may see additional consent prompts or controls (for example, for personalized ads or use of certain identifiers). Where required, we will request your consent before using data for specific advertising purposes.
For more details on how we handle data more broadly, please refer to our main Privacy Policy (if available in the app or on our website).
7. Updates to This Disclaimer
This advertising disclaimer may be updated from time to time to reflect:
Changes in our advertising practices
Updates to our products or services
New legal or regulatory requirements
When we update this disclaimer:
We will revise the effective date or version where applicable.
Continued use of ENS Live after changes are published indicates your acceptance of the updated terms.
We encourage you to review this page periodically to stay informed about how advertising works in ENS Live.
Contact Us
If you have questions, concerns, or feedback about ads in ENS Live or this disclaimer, you can contact us at:
Email: [email protected]
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