ENS Live Content Guidelines

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This article explains the content guidelines for ENS Live, with a focus on content submitted through ENS Creator Studio. Following these rules helps ensure high-quality broadcasts, platform safety, and compliance with local and international standards.

1. Understanding ENS Live and Streaming

ENS offers two main content services: Live (ENS Live) and Streaming (ENS Live Streaming).

1.1 ENS Live (Real-Time Broadcasting)

ENS Live is a real-time broadcasting feature available on:

Approved creators, businesses, organisations, event managers, and other publishers can stream content directly to viewers.

Types of content on ENS Live:

  • Real-Time Live Streams
    Broadcasts that happen in the moment, allowing immediate interaction with viewers (e.g., Q&A sessions, live events, product launches).

  • Pre-Recorded Live Content
    Videos recorded in advance and scheduled to play at a specific time as a “live” broadcast.

All Live broadcasts are accessible for free to users, giving creators a fast and effective way to reach audiences.

1.2 ENS Live Streaming (On-Demand Content)

ENS Live Streaming is designed for pre-recorded, on-demand content. It is not real-time and functions as a content library or archive.

Key characteristics:

  • Stores videos for users to watch at any time

  • Ensures consistent quality and availability

  • Helps creators build and maintain a long-term content catalogue

2. Content Submission Requirements

All content published on ENS Live or Streaming must follow ENS policies and standards.

When you submit content through ENS Creator Studio, the ENS editorial team reviews it to confirm:

  • Compliance with local and international regulations

  • Adherence to ENS content and community policies

  • Maintenance of professional and ethical standards

Monitoring continues even after publication. Content that later violates guidelines may be removed, and further action may be taken on the creator’s account.

3. Detailed Content Guidelines

3.1 Content Quality Standards

All content must meet minimum professional standards. ENS expects:

  • Clear, audible sound

  • No heavy distortion, echo, or background noise that makes speech hard to understand.

  • Proper lighting and high-resolution video

  • Subjects should be clearly visible; avoid overly dark or overexposed scenes.

  • Well-framed visuals and legible graphics

  • Keep the main subject centered or appropriately framed; text and on-screen graphics must be easy to read.

  • Accurate, understandable, and engaging presentation

  • Information should be correct, clearly explained, and presented in a structured way.

  • Proper editing

  • Remove obvious mistakes, long pauses, misaligned audio/video, or confusing cuts.

High-quality content improves viewer engagement and strengthens the ENS Live brand.

3.2 Restricted Content

Certain types of content are strictly prohibited on ENS Live and ENS Live Streaming. This includes, but is not limited to:

  • Illegal activities or instructions

  • Demonstrating or explaining how to commit crimes or violate laws.

  • Hate speech, harassment, or bullying

  • Attacks or threats against individuals or groups based on race, ethnicity, religion, gender, sexual orientation, disability, or other protected characteristics.

  • Graphic violence or pornography

  • Explicit sexual content, extreme gore, or content intended to shock or disturb.

  • Misleading or false information

  • Deliberate misinformation, including harmful health claims, scams, or deceptive practices.

Violations may result in:

  • Immediate removal of the content

  • Warnings or strikes on the account

  • Temporary or permanent account suspension

3.3 Age-Restricted Content

Some content is suitable only for mature audiences. If your content includes adult themes, you must:

  • Clearly label adult content

  • Use the appropriate age-restriction settings in ENS Creator Studio.

  • Prevent access by minors

  • Ensure that age-restricted content is not promoted or made easily accessible to underage viewers.

  • Avoid inappropriate content in non-restricted streams

  • Do not include explicit language, sexual content, or other adult material in content that is not marked as age-restricted.

Failure to correctly label age-restricted content may lead to removal or account penalties.

3.4 Creator or Publisher Behaviours

ENS expects creators and publishers to maintain professional conduct both on and off the platform when representing ENS.

Required behaviours:

  • Use appropriate language

  • Avoid slurs, excessive profanity, or abusive language in videos and live chats.

  • Treat others respectfully

  • Be respectful toward viewers, co-creators, guests, and ENS staff.

  • Protect ENS’s reputation and follow the law

  • Do not engage in behaviour that could damage ENS’s image or violate legal or regulatory requirements.

Consequences for violating behavioural standards may include:

  • Content removal

  • Formal warnings

  • Temporary or permanent account suspension

3.5 Creator-Owned Advertising

Creators are not allowed to promote third-party products, services, or businesses during ENS Live broadcasts unless:

  • The promotion is pre-approved by the ENS editorial team, and

  • It is scheduled in advance and aligned with ENS programming and brand standards.

Examples of restricted advertising:

  • Unapproved product placements

  • Unauthorised sponsorship shout-outs

  • Direct calls to purchase or sign up for third-party services

Unauthorized advertising is strictly prohibited and may result in:

  • Removal or editing of the content

  • Warnings or strikes

  • Suspension of broadcasting privileges

3.6 Studio or Broadcast Environment Quality

The environment where you record or stream has a direct impact on viewer experience. ENS expects:

  • Professional, clean, and safe spaces

  • Backgrounds should be tidy and free from offensive or unsafe items.

  • Minimal background noise or distractions

  • Avoid loud environments, overlapping conversations, or disruptive sounds.

  • Stable and reliable equipment

  • Use equipment that supports stable video and audio quality (e.g., steady camera, reliable internet connection).

  • Visually appropriate settings

  • Avoid backgrounds or props that could be considered unprofessional, offensive, or misleading.

A well-prepared environment helps maintain a consistent and professional standard across ENS Live content.

3.7 Intellectual Property and Originality

Creators are responsible for ensuring that all content respects intellectual property rights.

You must ensure:

  • Original or fully licensed content

  • Only use material (video, audio, images, graphics) that you created or have permission to use.

  • No unauthorised copyrighted material

  • Do not use copyrighted music, clips, logos, or images without proper rights or licenses.

  • Proper credit to collaborators and assets

  • Acknowledge co-creators, musicians, designers, or other contributors where appropriate.

Using unlicensed or infringing content can lead to:

  • Content removal

  • Legal complaints or takedown requests

  • Account penalties

3.8 Accessibility and Inclusion

ENS encourages creators to make content accessible and inclusive to reach a wider audience.

Recommended practices:

  • Subtitles or closed captions

  • Add captions where possible to support viewers who are deaf or hard of hearing, and to improve comprehension.

  • Consideration for visually or hearing-impaired viewers

  • Describe important on-screen visuals verbally; avoid relying solely on sound or visuals to convey critical information.

  • Inclusive language and representation

  • Use respectful, non-discriminatory language and aim for diverse, fair representation of people and perspectives.

Accessibility and inclusion help ensure that ENS Live is welcoming and usable for all viewers.

3.9 Sensitive Topics and Ethics

Content that covers sensitive topics—such as politics, religion, health, or social issues—must be handled carefully.

When addressing sensitive topics:

  • Provide accurate context

  • Explain background information clearly and avoid oversimplifying complex issues.

  • Avoid inciting conflict or fear

  • Do not encourage violence, hatred, panic, or discrimination.

  • Present balanced and factual information

  • Base claims on credible sources and avoid spreading unverified or sensational content.

Ethical, responsible coverage of sensitive topics helps maintain trust and safety on the platform.

4. Editorial Oversight

All content submitted to ENS Live or ENS Live Streaming is subject to editorial review. The ENS editorial team evaluates content to ensure:

  • Compliance with ENS content and community standards

  • Safety and appropriateness for the intended audience

  • Maintenance of high broadcast quality and platform trust

Based on this review, content may be:

  • Approved as submitted

  • Modified (e.g., edits requested, restrictions applied)

  • Rejected if it does not meet guidelines

Repeat or serious violations can result in:

  • Temporary suspension of publishing rights

  • Permanent removal from the platform

5. Summary

ENS Live and ENS Live Streaming provide powerful tools for creators to share live and pre-recorded content with audiences worldwide. By following these content guidelines, creators help ensure:

  • Professional-quality broadcasts

  • Safety and trust for viewers

  • Compliance with local and international laws

  • Protection of the ENS brand and community

Submitting content that meets these standards supports a safe, high-quality, and trustworthy experience for everyone using ENS Live.

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